What makes us different?
Human-Centric AI
01.
Most firms begin by mapping the tech, what can be automated, integrated, or migrated. Sync(d) begins by asking: “How do your people experience work today, and how could that experience improve with the help of AI?” We emphasize emotional friction points, not just process gaps. We factor in motivation, resistance, culture, and readiness. Our solutions are co-created with the people who use them. Most firms offer automation to people. We design AI with people.
02.
Governance is often an afterthought or an IT-only concern. Sync(d) brings real-world, right-sized governance to SMBs that need to scale responsibly. Our AI Center of Excellence includes training, oversight, role mapping, and lifecycle management. You proactively address AI risk, explainability, and testing. We help internal teams become confident AI stewards, not just passive users. Competitors may build agents, we help companies own and evolve them, safely.
03.
Many service providers “launch and leave.” We embed change management and enablement into every phase of delivery. Every solution includes training, not just documentation. We consider emotional and behavioral change alongside process change. We define intent → interaction → outcome across both agents and humans. Others deliver features - we deliver adoption.
04.
Where other partners lead with SKU names and licensing packages, Sync(d) leads with business outcomes. We ask: “What must be better in the business?, not “Which app are you using now?” We link every agent and automation to real KPIs: time saved, error rates, customer experience, etc. Our engagements result in executive-ready business value summaries, not just process maps. We're not a “Microsoft reseller.” We're a business-first AI consulting firm that happens to be Microsoft-native.
05.
Large firms often ignore SMBs, or give them cookie-cutter templates. Sync(d) gives small and midsize orgs: Access to cutting-edge tech (Copilot Studio, Azure AI, Power Platform). Ethical implementation guidance. Enterprise-informed strategy, sized for real-world budgets. Sync(d) is the human-centered AI consulting firm for SMBs that want to scale with confidence, clarity, and care. We build intelligent systems that act on your behalf—while always keeping humans in the loop.